The 2015 Holiday Shopping Frenzy

2015HolidayShopping

I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which I’ve read, and a handful of those beyond the first and last paragraphs. (That’s how people read on technology, after all.) After this bombardment of news and opinion reading I’m left as perplexed as the analysts seem to be, but for different reasons.
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When to Pause Paid Search Campaigns

PPCI recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The agency suggested this would allow them and us to get a baseline of the new site while also showing the impact and effect of the paid search campaigns on traffic.

It’s an interesting idea for many reasons, but none of them would be good for business.

Search Engine Optimization

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Coming Soon – 2016: The Year of …

2016

As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in the wealth of inspirational, aspirational, and technical pleas embedded with every read.

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Posted in Content Marketing, Customer Behavior, Email Marketing, marketing strategy, Marketing Technology, Mobile Marketing, Social Media, The Current Economic Shopper | Tagged , , , , , , , , | Leave a comment

Redirecting the River

redirectingAre You Giving Your Customers what THEY Want
or what YOU Want?

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Because … Data

TheDataConundrumData Just Is

Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is.

Data is a Tool.

On it’s own, it is not the solution or an explanation or an excuse. Data is a term that is used interchangeably with information and results, both of which it is, but on it’s own, it’s useless. It’s quite like a hammer. I have a hammer. It does not make me a carpenter. It doesn’t mean I know how to use it. In the wrong hands, or in the hands of an uncoordinated or inexperienced user such as myself, danger and accidents will likely ensue.

The same goes for data.

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Passionate or Emotional

Engaging Employees

Perhaps you watch too many movies or too much reality TV, but in the work world, Passionate and Emotional are not the same thing. To lump them together is to unwittingly dismiss potential in your organization.

One is excitement, dedication, and fierce commitment. The other is personal and reactive.

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Best Used By: How Old is your Customer?

linkedinblog1Understanding Your Customer Lifecycle

It costs as much to keep a sick horse as it does a healthy one.

I was told that years ago, working for a former A-Circuit rider now running an equestrian stable. At the time I understood the logic and thought process behind it, but of course it pulled at my soul and heart strings, thinking an older horse (in this case, quite literally) was being replaced with a younger, more healthy one. I get it, I understand, but the human part was missing.

Years later, in the business setting, that phrase keeps coming back to mind, with with a completely different perspective.

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Poor Widdle Miwennials

2015trendsreportIt’s here, it’s here, The 2015 Internet Trends Report is here!

You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If you follow even a few marketers or agencies on whatever social platform is your go to one, your feed likely exploded this morning with snippets and insights. So who am I to question the trending of the trends, right?

If you want to review it for yourself, and draw your own, informed conclusions, instead of just reading everyone else’s interpretations, analyses, and responses, you can view it here. The KPCB 2015 Internet Trends Report (all 196 pages of it!)

If you want to just get the gist, well, there will be an endless stream of tweets with the individual stats, that should hold the content posting calendars for marketers everywhere full for months. And of course then there’s all the Linkedin Posts and shares about it.

Or you could just keep reading here, I mean, hell, you’re already here, you’ve clicked and committed, so there’s probably something in here you might find interesting.

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Posted in Baby Boomers, Blogging, Content Marketing, Customer Behavior, General Business Strategy, marketing strategy, Marketing Technology | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment
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