Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of marketing, or have previously taken on some initiatives, at varying degrees of success. This is regardless of whether they’ve been in business for 2 years or 20 years. Despite having been in marketing for over two decades, this is been an enlightening process for me.
There’s a step involved in marketing that having worked for larger companies, I’ve overlooked. Looking back, perhaps even with those, I shouldn’t have.