Sal is NOT a Marketer

“Sal is a Marketer. And all it took was Constant Contact.”

Constant-Contact

Sal is NOT a Marketer. 

The ad shows that he’s successful, has a loyal clientele, and is successful. But the ad doesn’t say Sal is a deli owner, the ad says Sal is a marketer. It says he’s a marketer BECAUSE he uses Constant Contact email marketing. Sal is not a marketer, Sal is a deli owner. Sal may use Constant Contact, an email marketing tool, but that does not make Sal a marketer. Continue reading

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What Made You Purchase – Attribution Reporting

WhatMadeYouPurchaseAttribution Reporting

Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time.

But what is attribution reporting?

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What’s Wrong with Department Store Marketing?

departmentstoremarketingI Grew Up a Mall Rat

I’m going to be honest here, I was a kid who lived the mall life just as the kids in Fast Times at Ridgemont High. I went to department stores and hung out at malls, as the generation that grew up with them, watched them turn into commercial places of worship almost, and then wonder how they turned into such lumbering behemoths on the landscape taking up space. These days I feel a little like the Griswolds driving up to Wally World, looking at memories only.

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The 2015 Holiday Shopping Frenzy

2015HolidayShopping

I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which I’ve read, and a handful of those beyond the first and last paragraphs. (That’s how people read on technology, after all.) After this bombardment of news and opinion reading I’m left as perplexed as the analysts seem to be, but for different reasons.
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When to Pause Paid Search Campaigns

PPCI recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The agency suggested this would allow them and us to get a baseline of the new site while also showing the impact and effect of the paid search campaigns on traffic.

It’s an interesting idea for many reasons, but none of them would be good for business.

Search Engine Optimization

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Coming Soon – 2016: The Year of …

2016

As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in the wealth of inspirational, aspirational, and technical pleas embedded with every read.

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Redirecting the River

redirectingAre You Giving Your Customers what THEY Want
or what YOU Want?

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Because … Data

TheDataConundrumData Just Is

Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is.

Data is a Tool.

On it’s own, it is not the solution or an explanation or an excuse. Data is a term that is used interchangeably with information and results, both of which it is, but on it’s own, it’s useless. It’s quite like a hammer. I have a hammer. It does not make me a carpenter. It doesn’t mean I know how to use it. In the wrong hands, or in the hands of an uncoordinated or inexperienced user such as myself, danger and accidents will likely ensue.

The same goes for data.

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