I was Overhead

thinking

When Smarts Became Overhead

If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. Depending on your own work background, it was either completely foreign or very familiar. It’s exciting, dynamic, risque, for old world standards, and even risque by today’s outlook.

If you’re from a larger company, the entire concept of small company or agency environment is as far from your reality as the 1950s setting of the show. Smaller company cogs instantly see the progression to the current day state, complete with more liquor (despite a shift in cultural and legal mores), and sadly, more crying.

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No, You are NOT a Transactional Business

transactionalrelationalTransactional or Relational

Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option.

When they say this, they usually mean they are focused on sales, the average order value of the sale is smaller than those of the business they are in discussions with, and the time to sale is shorter.

But what it actually says is that they don’t really know what they’re doing.

And if any portion of their business comes from repeat buyers or reputation, then there is a much deeper level of misdirection at play.

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3 Reasons Your Email Open Rates Don’t Matter

email-open-ratesEmail open rates are often viewed as a measure of a successful email. And it’s a logical assumption.

The Email process goes like this (removing deliverability from the equation, that’s a different discussion):

  • A good subject line gets the email opened.
  • An opened email means the person is interested.
  • An email click means the person got just enough information in the email to want to learn more, or take advantage of what you said.

So high email rates, usually measured as percentages) are a good thing, right?

Well, no, not always.

Email Open Rates Don’t tell The Story

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Suck it Up, Cupcake

Yes, THAT Bain & Co, decided to do a study on women's aspirations. Go Figure.

Yes, THAT Bain & Co, decided to do a study on women’s aspirations. Go Figure.

  • Bain & Company Report:  Everyday moments of truth: Frontline managers are key to women’s career aspirations (read it here ⇒)
  • Harvard Business Review Summary: Companies Drain Women’s Ambition After Only 2 Years (read it here ⇒)

I just read an article from Harvard Business Review about how companies drain a woman’s ambition after just 2 years. I read it because I was curious, even though the title didn’t surprise me.  The title was along the lines of “oh, by the way, fruit is healthy”.

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KPI Conundrum

 

KPIs

KPIs: Key Performance Indicators

The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but still not everyone understands what they are. there’s often some discrepancy in understanding what they represent.

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Sal is NOT a Marketer

“Sal is a Marketer. And all it took was Constant Contact.”

Constant-Contact

Sal is NOT a Marketer. 

The ad shows that he’s successful, has a loyal clientele, and is successful. But the ad doesn’t say Sal is a deli owner, the ad says Sal is a marketer. It says he’s a marketer BECAUSE he uses Constant Contact email marketing. Sal is not a marketer, Sal is a deli owner. Sal may use Constant Contact, an email marketing tool, but that does not make Sal a marketer. Continue reading

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What Made You Purchase – Attribution Reporting

WhatMadeYouPurchaseAttribution Reporting

Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time.

But what is attribution reporting?

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What’s Wrong with Department Store Marketing?

departmentstoremarketingI Grew Up a Mall Rat

I’m going to be honest here, I was a kid who lived the mall life just as the kids in Fast Times at Ridgemont High. I went to department stores and hung out at malls, as the generation that grew up with them, watched them turn into commercial places of worship almost, and then wonder how they turned into such lumbering behemoths on the landscape taking up space. These days I feel a little like the Griswolds driving up to Wally World, looking at memories only.

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