Step by Step Guide to Customer/Lead Email Nurturing Strategy

LeadNurturingNurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally.

Equally important is offering content and touch points to your audience that increases their awareness of your products, services, and support, while simultaneously learning more about their interests, needs, and what content they deem valuable and relevant.

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Copywriting and Ego

quote-the-difference-between-the-right-word-and-the-almost-right-word-is-the-difference-between-mark-twain-29-87-03

Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident with a lack of ability. Typically the bad ones are the ones who are good writers, but have developed an inflated ego that has made it impossible to deliver copy that works.

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Companies Whine over Unfillable Positions

NOTE: I originally posted this back in July of 2012 on another blog. Sadly, the situation is the same 4 years later.  

Get out your tissues for the Companies Whine About Not Being Able to Find People to Hirepoor companies who can’t fill positions.

Bloomberg.com (shocking?) posted an article in “defense” of companies not hiring, by claiming workers lack the skills they’re seeking for the positions.

Nice try.

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How to Hire a Marketing Writer

market2world wordle

I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, and one or two sitcom briefs at the ready. With the high visibility of the content marketing “trend”, more and more confusion from outside of marketing is muddying the waters.

Take a look through job descriptions and postings and you’ll see a wealth of positions looking for content developers, and the descriptions inevitably include lists of long form, short form, creative, technical, training, and copy writing. All in one description.

That’s not how it works.

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Social Media Marketing is Still Marketing

Social-Media-MarketingMost smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel.

Social Media Marketing by nature has more personality and is less rigid than many other forms, which allows us the freedom to express different messages, language, and start conversations.
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Posted in Blogging, Content Marketing, Customer Behavior, General Business Strategy, marketing strategy, Marketing Technology, Mobile Marketing, Social Media | Tagged , , , , , , , , , , , , , , | Leave a comment

Storytelling in Marketing is Not the Answer

Tell me a story

When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under the covers, in a very specific order, we would sing a song together.

Tell me a story, tell me a story
Tell me a story before I go to bed;
You promised me, you said you would,
You gotta give in ‘cause I’ve been good,
Tell me a story and then I’ll go to bed.

He’d sing the next phrase, and then the stories would start. The story was the reward.

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Are Your Products Bought or Sold?

bought-or-soldThe answer probably isn’t what you think.

Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is a reminiscent of entry level business courses.

What’s shocking is when established businesses ask this. Here’s a quick tip, the answer is always yes. Your products are bought and your products are sold.

The bigger answer depends on the point in your business career that you ask that, and the context in which you ask it.

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