Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally.
Equally important is offering content and touch points to your audience that increases their awareness of your products, services, and support, while simultaneously learning more about their interests, needs, and what content they deem valuable and relevant.
Posted in Content Marketing, Customer Behavior, Email Marketing, marketing strategy, Marketing Technology
Tagged audience polling, behavioral analytics, communication, customer response, direct response marketing, engage customers, know your audience, lead generation, marketing analytics, marketing automation, marketing strategy, promotional marketing, understanding your customer
During the recent difficult time of civil unrest, which of course put emotions on high, I responded to a picture posted on Linkedin.
The photo was one of a police officer, and included the caption
“Not in the News: Today, 1 million cops flawlessly protected you”.
NOTE: I originally posted this back in July of 2012 on another blog. Sadly, the situation is the same 4 years later.
Get out your tissues for the poor companies who can’t fill positions.
Bloomberg.com (shocking?) posted an article in “defense” of companies not hiring, by claiming workers lack the skills they’re seeking for the positions.