“Sal is a Marketer. And all it took was Constant Contact.”
Sal is NOT a Marketer.
The ad shows that he’s successful, has a loyal clientele, and is successful. But the ad doesn’t say Sal is a deli owner, the ad says Sal is a marketer. It says he’s a marketer BECAUSE he uses Constant Contact email marketing. Sal is not a marketer, Sal is a deli owner. Sal may use Constant Contact, an email marketing tool, but that does not make Sal a marketer. Continue reading
I Grew Up a Mall Rat
I’m going to be honest here, I was a kid who lived the mall life just as the kids in Fast Times at Ridgemont High. I went to department stores and hung out at malls, as the generation that grew up with them, watched them turn into commercial places of worship almost, and then wonder how they turned into such lumbering behemoths on the landscape taking up space. These days I feel a little like the Griswolds driving up to Wally World, looking at memories only.
Posted in Baby Boomers, Customer Behavior, General Business Strategy, marketing strategy, The Current Economic Shopper
Tagged audience building, audience identification, business strategy, customer behavior, customer engagement, know your audience, malls, marketing strategy, retail marketing, shopping malls, smart marketing
I recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The agency suggested this would allow them and us to get a baseline of the new site while also showing the impact and effect of the paid search campaigns on traffic.
It’s an interesting idea for many reasons, but none of them would be good for business.
Search Engine Optimization
Posted in Customer Behavior, marketing strategy, Marketing Technology
Tagged launching a new website, marketing analytics, ppc analytics, search analytics, search engine marketing, SEM, strategy, when to pause PPC, when to pause SEM
Data Just Is
Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is.
Data is a Tool.
On it’s own, it is not the solution or an explanation or an excuse. Data is a term that is used interchangeably with information and results, both of which it is, but on it’s own, it’s useless. It’s quite like a hammer. I have a hammer. It does not make me a carpenter. It doesn’t mean I know how to use it. In the wrong hands, or in the hands of an uncoordinated or inexperienced user such as myself, danger and accidents will likely ensue.
The same goes for data.
Posted in General Business Strategy, marketing strategy, Marketing Technology
Tagged accountability, audience awareness, business, business strategy, know your audience, marketing analytics, marketing automation, marketing data, marketing metrics, marketing strategy, smart marketing, technology