Who’s Getting to Know You?

Getting to Know You

Who’s Getting to Know You?

Big Brother? Crazy Cousin? Or Someone else?

Getting to know you,
Getting to know all about you.
Getting to like you,
Getting to hope you like me.

We are social beings by nature. We interact with others. In each relationship we build we start by getting to know each other. We start by asking questions, spending time together, and learning more about each other. Gradually we learn what makes each other tick, what we like, how we’ll react to things, and what we need.

Getting to know you,
Putting it my way,
But nicely,
You are precisely,
My cup of tea.

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Big Brother Isn’t Watching You

Big Brother Isn't Watching You

Big Brother Probably Isn’t Watching You

You’re Just Not That Interesting

 

OMG, did you hear? The CIA spies on people.
OMG, that’s out-RA-geous.

It’s been a busy news week, but of course, most have been over the last 2 years, as we’re hit left, right, and center with an onslaught of information, news, events, leaks, interpretations, lies, and conspiracy theories. Which one gets the attention is YOUR choice.

One that certainly got attention is the one that scares the bejeebus out of most people, because, frankly, we’re insanely self-centered. That’s the one about Big Brother watching, through your television, your phone, and “wire tapping”, brought to you by the data dump leak of spy tactics and tools through internet connected devices.

We want our privacy. We demand our privacy. How DARE [insert your preferred scapegoats name] step on my rights as a private individual without my permission!

Um, I’ve got news for you, they didn’t.

Yeah, they had your permission. You probably willingly, happily, and out of convenience, handed over permission.

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Facts not Feelings

feelingsfactsLeadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, not the interpretations. When you can put the emotions and individual interpretations, or as we like to call them, misinterpretations, aside, you can get right down to the issue at hand and make progress.

This often manifests in the utterance of the ever-so-soothing phrase “Stating problems without offering solutions is just whining”. Yep, that has about the same effect as telling an angry person to “Calm Down”.

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Why Your Sales Team Needs a Marketing Budget

Blog post written for a client:

salesmarketingbudget
Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed deal.

Today, B2B sales teams in every industry have hit a snag. Sales calls are going unanswered. Buyer’s can ignore the sales pitch. The information they seek is available online when they need it, not only when sales person calls.

The internet has fundamentally changed the sales process

salesmarketingbudget2

Read the full post here: https://www.brightorangethread.com/blog/view/your-sales-team-needs-a-marketing-budget/

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How a Marketing Agency Can Improve Your Marketing ROI

Blog post written for a client

marketingagency24

Marketing’s role in business is becoming increasingly important because the sales process has changed.

But for many businesses, it’s hard to see the ROI that the in-house marketing team produces.

Why isn’t the in-house marketing team producing the growth and leads your sales team needs?

marketingagency

Read the full blog post here: https://www.brightorangethread.com/blog/view/how-a-marketing-agency-can-improve-your-marketing-roi/

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Caller ID Has Changed Sales

callerid

Blog post written for a client:

You Can’t Close a Lead You Can’t Reach

Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just a numbers game. The more people you talked to, the more you closed. Productivity was measured by the number of calls and conversion ratios.

But today, sales calls are going unanswered; sales conversion ratios are tanking. The buyer only wants to answer the phone when they are ready.

Why is this? Let’s go through two all too familiar scenarios.

Read more at: https://www.brightorangethread.com/blog/view/caller-id-has-changed-sales-you-cant-close-a-lead-you-cant-reach/

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Marketing really hasn’t worked for us

smartmarketing

You’ve heard it many times, you may have even said it.

  • “Email doesn’t work for us.”
  • “Our audience doesn’t respond to ads.”
  • “Our customers aren’t on Social Media.”
  • “Direct advertising doesn’t work.”
  • “Our customers don’t come through our website.”
  • “Referrals are how we do business, so we really don’t need marketing.”

Oh Really?

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The Reluctant Marketer

hats

Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of marketing, or have previously taken on some initiatives, at varying degrees of success. This is regardless of whether they’ve been in business for 2 years or 20 years. Despite having been in marketing for over two decades, this is been an enlightening process for me.

There’s a step involved in marketing that having worked for larger companies, I’ve overlooked. Looking back, perhaps even with those, I shouldn’t have.

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